Market entry strategies 3. Impacts of foreign manufacturing plan on perception of the Giordano brands 4.
InGiordano started in Hong Kong selling casual clothes manufactured predominantly for the United States market by a Hong Kong—based manufacturer, the Comitex Group. Initially, Giordano focused on wholesale trade of high-margin merchandise under the Giordano brand in Hong Kong. Init scaled back on its wholesaler operation and started to set up its own retail shops in Hong Kong.
It also began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. Init opened its first retail outlet in Singapore.
However, insales were low, and the business became unprofitable. Lai realized that the price retail chain concept was unprofitable.
Under a new management team, Giordano changed its strategy.
When it realized that an increasing number of female customers were attracted to its stores, Giordano changed its positioning and started selling unisex casual apparel. It repositioned it self as a retailer of discounted casual unisex apparel with the goal of maximizing unit sales instead of margins, and sold value-for-money merchandise.
Its shift in strategy was successful. Nowdays Giordano is a retailer of casual clothes and a popular fashion brand. Altough Giordano originates from Asia, its Brand Image has become so successful that it plans to open another 2.
Successfuly from Giordano not far from its strenghth in maintain existing markets and its plan to enter new market in Asia and beyond. The strenght of Giordano good quality Product and sell them at a reasonable price which will appeal to both sexes and all age, that is value for money.
Jimmy Lai was convinced that the product is only half of Giordano sells, Service was the other half, and Jimmy Lai believed that service that was the best way to make customers to return to Giordano again and again.
The company has developed its service quality over long period of time and has received several awards for its commitment in servicing its customer, the list of service-related awards it had received. It was ranked number one by the Far Eastern Economic Review, for being innovative in responding to customers' needs, for three consecutive years —and Giordano actually understands the importance for staff services its customer in pass on pre-eminent service.
It considered front-line workers to be its customer-service heroes. People are the key. They make exceptional service possible. Training is merely a skeleton of a customer service program. Selection even continued into its training workshops.
The service orientation and character of a new employee was tested in these workshops. Performance evaluation done with often at each shop of Giordano and each employee thorough to give good customer service.
A strong brand in the market place and a clear view of what the company want to achieve also become the strength of Giordano, a position in the market place that can be taken away or minimize by other competitor for a relatively long period time.
Except give good customer service.Giordano Bruno: An Introduction (Values in Italian Philosophy, Book ) by Paul Richard Blum English | | ISBN: | pages | PDF | 1 MB Giordano Bruno . Introduction Giordano Bruno was born in Nola, near Naples, in He entered the Dominican Order and, following publication of some works that are now.
GIORDANO’S SWOT. Giordano was founded by Jimmy Lai in To give his venture a more sophisticated image, Lai picked an Italian name for his retail chain. In , Giordano started in Hong Kong selling casual clothes manufactured predominantly for the United States market by a Hong Kong–based manufacturer, the Comitex Group.
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He knows the impact of technology and security with an emphasis on the user. Giordano Case Study Essay. Introduction: The purpose of this report is to analyze and describe about the case study of Giordano – a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women - Giordano Case Study Essay introduction.
Giordano was established by Jimmy Lai in Hong Kong in and expanded more and more several stores all over.