How to write a scientific media release

Timeline of the history of scientific method Aristotle— BCE. A polymath, considered by some to be the father of modern scientific methodologydue to his emphasis on experimental data and reproducibility of its results.

How to write a scientific media release

That is where a good media release can come to the fore. Why Use how to write a scientific media release Media Release? The short answer is to get free publicity — and this sort of publicity can be invaluable to the many community groups or organisations who have tight or no marketing and promotional budgets.

And having that free publicity appear in the editorial or "news" sections of the media makes it all the better — one of the benefits of publicity over paid advertising is that readers, listeners and viewers attach a greater credibility to something they see in the media as opposed to that same item being promoted through a paid ad.

Not only that, using a press release to gain publicity helps your group or organisation get the word out not just to your own members, supporters, donors and volunteers, but to potential supporters, members, volunteers and donors — providing opportunities for growth.

Preparing to Write a Media Release Preparation is vital when it comes to writing an effective, attractive and enticing media release. Your preparation should include: Writing down all the major points relating to your story.

In doing so, include information to get the media interested in your story, as well as the information the public needs to know. Placing your points in descending order from most important to least important. Finding an angle or a point of difference to makes your story more attractive.

how to write a scientific media release

This is especially important if your community group is staging the same types of event or announcing the same types of news. An example of this is a group staging an annual festival.

how to write a scientific media release

For the media release, they need to think about: Has it been revamped? Is it "bigger and better" than ever before? What is planned that makes it unique from the previous one, and the one before that?

Finding a human angle that makes the story warmer, or a "hook" that makes it more topical? Both of these points will make your media release and your story more attractive to the media.

Once your group has prepared, it is time to write. That is why the headline is so important. You should put a bit of kick, and a bit of creativity, into the headline. Half the battled is fought over the headline and opening paragraph.

Keep it short and in active voice: If the headline has got the media interested, then you need to win them over entirely in the first couple of paragraphs.

List the points of interest you prepared earlier in descending order from the most interesting down. Try to write the release in the way that you would like to see it reported.

If it gets cut down to two paragraphs, it means the most important information survives. Use clear, simple and economical language. This also means avoiding jargon and phrases which may not mean anything to the reader.

Make your release active and upbeat. Keep the subject interesting — one way of doing this is by using quotes which make the release more human and also more relevant. Try and use quotes that add clarity or can sum up your release in a concise, lively manner.

It also helps to put a face to your organisation. Stick to the facts. Explain how people will benefit from going to your event, donating to your cause, working on your project, etc. Keep your release to a page or page and a half at most.

In the end, if the reporter needs more information they can contact you. Remember the vital details. Proof read your release, read it aloud and then have a friend or colleague do the same.

You may find typos or other errors while doing so, or it could help you edit your release and make it sound more interesting. You are now ready to send it off to the media.

The information contained on this site is subject to change. Our Community will not be liable for any loss or damage whatsoever coming from reliance placed on all or part of its contents.A press release addressing a scientific discovery will use these phrases sparingly.

“Strings of prepositional phrases weigh down sentences,” Dr. Strauss warns. When the subject and action of a sentence are obfuscated by unwarranted prepositions, consider rewriting. The scientific method is the process by which science is carried out.

As in other areas of inquiry, science (through the scientific method) can build on previous knowledge and develop a more sophisticated understanding of its topics of study over time. Scientific Exchanges is aimed at researchers who want to host their own scientific event in Switzerland, invite colleagues from abroad for a research visit .

How to Write Perfect Press Releases [Steven Lewis] on *FREE* shipping on qualifying offers. Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people a story still isn't real until they've read it in a newspaper or seen it on the TV.

The good news is that the media is hungry for good stories. The Spiders Part I: The Golden Sea The Context of the Film Fritz Lang's The Spiders () is a motion picture serial. Like the serial work of Louis Feuillade, it is made up of an irregularly long series of films, each around an hour in only made two of the four films he planned in this series: The Golden Sea, and The Diamond Spiders are a mysterious gang, who are up to no.

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or .

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