Writing a follow up letter

Email When you are looking to follow up on some kind of communication that you have had with someone, you will find that a letter is a great way for you to do that. You can take your time in writing up a letter and you can make sure that the letter that you create is one that shares all that you would like it to share and that asks the questions that you would like to ask.

Writing a follow up letter

The prospect was blown away by your industry knowledge and how you understood his business needs. The deal is almost sealed. All that is left is for the decision makers to have a consultation meeting and then go ahead with your proposal.

But now you're confused because you're not sure how to follow up on this meeting. You're afraid you might mess up the deal. But you so badly want this company on board. If the above sounds like you, you're not alone.

On the other hand, there are sales reps who bombard their prospects with follow up emails and calls. Most of them never manage to seal the deal. You need to approach sales like real life relationships. How would it feel if you got a daily reminder email from your better half asking if you still valued this relationship?

And this is what you need to understand while following up with your sales prospects. You need to strike the right balance. Here are a few ways to approach sales follow-ups without irritating your prospects. The client needs your services and you need the business.

In fact, the best way to create a win-win scenario is by simply asking the best time and mode of follow up right after your first discussion.

It will not only build confidence between you and the prospect but also give you a clear idea of how to go about your follow up sequence. Determine the Next Action Items A sales meeting, no matter how successful and effective, without clear action items often goes to waste.

Before you conclude your meeting, try to come up with at least one clear action item. You can use this to not only keep the client interested but also give you a way to stay in touch with the lead. The action item can be anything from a higher management meeting to a more detailed product brief.

It needs to be time capped or at least have an approximate schedule. Get in Touch the Same Day Intelligent follow-ups at the right times can have a very powerful impact on your prospective clients, and keep you at the top of their mind while choosing between different service providers.

Make sure you get in touch with the client the same day as your first meeting. In my experience, a short thank you email which includes the meeting minutes and the key action items, along with their approximate deadlines works really well.

This achieves two objectives. It clearly communicates your understanding of the meeting to the client. So if he has a different understanding of one or more issues, he can immediately clarify. It implicitly communicates your understanding of what the next action item is going to be.

Keep these email etiquette tips in mind to ensure that your emails look respectable and impressive. Forget your product, just offer solutions that can cause an immediate impact.

writing a follow up letter

Send them research articles, links to eBooks or other resources that can increase their understanding of the issue. Hate writing repetitive emails? You'll love Hiver's Email Templates. You can combine the strength of these platforms to get closer to your target decision makers.

writing a follow up letter

Connect with them on LinkedIn, study their profile and engage them in discussions on LinkedIn groups. Demonstrate your functional expertise and win the client over by showing a clear understanding of their problems.


The Inmail feature of LinkedIn is especially useful for sales professionals. You can use it to approach potential prospects directly. Create Follow Up Triggers Most sales teams adopt some kind of follow up sequences or triggers that are applied at different stages of the lead nurturing cycle.How to Write a Follow Up Email Subject Line that Actually Works Writing a follow up cold email subject line that works is not as easy as it seems.

When it comes to email subject lines in the B2B world, a line that works perfectly for your friend’s business, may not work for you. The Importance of Having a Follow-Up System Although most people understand the important role networking and socializing can play in a career or a business, very few people put in place a methodic system for following up with the people they meet during an evening of networking and socializing.

You may need to write a follow-up letter after submitting a job application or after a job interview. Among the major reasons of writing a follow up letter after an interview include showing appreciation that the given employer was interested in you, reiterating your interest in the job position.

A follow-up letter may put you ahead of the competition by allowing you another chance to summarize what took place in the initial meeting. If you are writing this letter to a future employer, it will show him your appreciation for his time interviewing you.

How to follow up with unresponsive clients. You’ve probably been on the receiving end of a business following up with you and didn’t notice it was an established sequence they were following as part of their operating procedures. Tips For Writing A Follow-Up Letter.

Writing a follow-up letter is not that hard, you ask what’s wrong and why you haven’t gotten feedback on a particular issue.

How To Effectively Follow Up With Your Potential Clients